diff --git a/compose/prod/django/start b/compose/prod/django/start
index ce1e1a9..252f41f 100644
--- a/compose/prod/django/start
+++ b/compose/prod/django/start
@@ -23,5 +23,7 @@ for fixture in /app/data/*.json; do
     python manage.py loaddata "$fixture"
 done
 
+python manage.py reset_passwords
+
 python manage.py collectstatic --noinput
 exec daphne -b 0.0.0.0 -p 8000 config.asgi:application